The new A/B Email Testing is great. But what for our company would be an even bigger need is the ability to do the same in workflows. Either create 2 different versions of a workflow (the same way as the email a/b test feature works) or have a action Item in the workflow which splits the currently enrolled people with a predetermed probability. (50/50, 80/20).
We want to have different sequences to see which performs better in terms of certain metrics.
We're currently running a private beta for a feature that will allow marketers to A/B test the structure of a lead's journey. It's a new random split branch action. If you'd like to take part in the beta testing, and you have an account with marketing hub Pro or Enterprise, please email me your hub ID to join:firstname.lastname@example.org.
Product Manager at HubSpot
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