The ability to adjust the A/B test parameters in Workflows is an element that’s essential for high-quality marketing flows. We should be able to send to a certain % of users, then send the remaining users the winning test - all within workflows, not just one-off scheduled emails. Right now it’s 50/50 only without the ability to adjust it at all.
Hi @SHarp22 ,
We’re currently running a private beta for a feature that will allow marketers to A/B test the structure of a lead’s journey. It’s a new random split branch action. If you’d like to take part in the beta testing, and you have an account with marketing hub Pro or Enterprise, please email me your hub ID to join: mlegge@hubspot.com.
Thank you!
Megan
Product Manager at HubSpot