Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.


Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
101 Replies
Occasional Contributor


Occasional Contributor

Hey, I think this is super important!


I visibility is No.1 importance with my marketing and if I cant tell how my messages are doing and get this type of feedback then I'm in the dark. 


Please update!!



Regular Contributor

Not only just tracking as the original comment, but the ability for "reply" to be added to the "if/then" logic of a workflow. If I send a marketing campaign, I should be able to know, "Hey these people replied and these people didn't." Campaigns should be based around ACTUAL BEHAVIOR not time or non-discrete behavior. The options right now certainly aren't based upon real, tangible behavior that's centered around buying.

Screen Shot 2017-05-26 at 2.47.42 PM.pngThe current situation.



Top Contributor

I like Mailchimps "Conversations" feature which solves this problem:

Regular Contributor

Yes! I actually wrote a 'rant' on inbound about this. We do B2B with sales cycles of 8-12 months average. The most important thing is how engaged prospects are when going through the process. It would be super helpful to see which deals are taking longer to respond or not at all. Groove, Ebsta, and Yesware are the only three who have reply rate tracking that I found so far.

Regular Contributor

For us this would also be an important feature. Like @acaringi we have also designed some of our emails in order to trigger a reply as the preferred action. Now we can't measure this in Hubspot. I have to ask the owners (the sender is dynamically set to the contact's owner) how many replies they received in a specific time period, in order to analyze the effectiveness of the email campaign. That is a hassle and could be easier.


Idea: add an optional toggle to track replies on email campaigns. This would set a specific reply-to address that looks very much the same as the sender's email address. Once this reply-to address receives the email a reply is measured and the email is forwarded to the actual email address.

For example


Reply-to: (or > if that's a domain set up with hubspot).


In any case, I would not want to have to rely on the Gmail inbox integration. If the owner hasn't set that up or disables it, the data might get skewed.

Regular Visitor

A similar use case is for 'personalizing' invitiations to events (trade shows). The replies to these campaigns indicate individuals who should

  • be researched so that the booth staff and sales teams are better informed.
  • be further nurtured as the event gets closer and once it starts.
Esteemed Contributor

We currently have to use the to log replies to marketing emails. We have marketing Pro and send emails out on behalf of our sales team all the time, but the replies are not logged like one-to-one emails. It would be a huge advantage to see these replies in the timeline without the manual effort.

Community Manager
Community Manager
updated to: Idea Submitted
New Contributor

Completely agree. The needs to be able to track email replies is crucial. When communicating with partners, we ne to follow tracking.