Dynamic Text Replacement for Landing Pages

It would be awesome to have functionality for landing pages to personalize and tailor both copy and headers to "match keyword parameters, pay-per-click (PPC) campaigns, and other sources, using external variables you can attach to the URL."

 

See examples below:

http://documentation.unbounce.com/hc/en-us/articles/203661004-Using-Dynamic-Text-Replacement

 

https://landerapp.com/blog/dynamic-text-replacement

 

 

HubSpot updates
6 Replies
New Contributor

Total no brainer...can't really compete in the landing page arena unless you can stack up against the other formibadle competitors.  

Occasional Contributor

GREAT IDEA!

Occasional Contributor

 I was just thinking this would be also good for Facebook ads too. I have had to create several Facebook adverts for recruiting in different locations - each landing page also has different pay rates and benefits. It would be good to be able to have one landing page for a campaign and:

 

1. Create a workflow that adds content tokens to the landing page based upon advert campaign names

2. Have the ability to store properties - such as each location pay and benefits and then use if/then statement to apply the relevent content to the landing page.

 

This will save SO much time!

 

Occasional Contributor

I've added some code to my wordpress pages in the past to enable this to work. Does anyone know if I would be able to add this to Hubspot pages as well?

Occasional Contributor

Yes!

 

I would love to be able to customize my landing pages based on search terms when someone clicks from a Google Ad. For example, if they are looking for homes in San Francisco, CA and that is part of their google search, I would like my landing page to say something to the effect of - We can help you find your new home in San Francisco. 

I know there are some dynamic options, but they are very limited and not very useful for my needs.

 

🙂

Occasional Contributor

This. 💯 

 

Actually I'm surprised that HubSpot doesn't have this.

Has anyone found a work-around? Other switching to a HS alternative.