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Disable Click Tracking On a Per-Email Basis

It would be really useful to turn off click tracking in emails, particularly automated emails, in the marketing component. We get a lot of complaints about the appearance of links in emails like password resets, invoices, etc., with customers often contacting our support to verify if an email is real before clicking on it. As we don't need tracking on the emails, the ability to display a simple URL would be useful.

2 Replies
kevinbflanagan
Occasional Contributor

I agree.  I think it should be possible to turn off link tracking in Marketing Starter.  This would be universally or on an individual link basis.  For one, the long unique URLs probably trigger spam filters.  Second, in a highly regulated industry the recipients are trained to be extra-weary of malicious emails.  They'll hover over the link and see how spammy it looks, deterring them from a click-through.  Both open rate and click rate are affected by link tracking.

 

Simply inserting a regular, non-tracking link into a marketing email should not be an exclusive feature.

shawn2nd
Occasional Contributor

+1