We need a way to consume Hubspot's multi-touch attribution report via an API to be able to blend this with another data source that is not linked to Hubspot. Currently, we need to rely on a manual process of downloading the CSV report and leveraging another tool to push the data into our data warehouse, which is less than ideal.
It would be fantastic if we could have this capability added to the product soon!
I would also like to be able to access attribution data via the API. We upgraded to marketing enterprise to get this data. It is strange that we cannot access our purchased data outside of the GUI or only at certain points in a contact's lifecycle.
My biggest wish would be to have this data available for closed lost deals. The touches that lead to won deals can be the same touches that lead to lost deals. How are you supposed to know what works better / more of the time, if you cannot calc win rates?