Hello hubspot community,
today I am focused on defining an attribution model for the company I work for and therefore need to do an analysis on all my touchpoints without using customer journey reports. Do you have any advice? Thank you very much in advance for any suggestions
Hi @MRagosta,
Which subscription level are you on? If you want to analyze touchpoints below an Enterprise subscription, the next best and, as far as I know, only option within HubSpot would be attribution reports in Marketing Hub Professional: Create attribution reports
Best regards!
I currently use the professional plan, and what I would like to analyse is how many new contacts each of my touchpoints has generated, and if it has generated them
Hi @MRagosta,
Thank you for specifying. The resources that @danmoyle and I have shared regarding attribution reporting would be the right direction.
Let us know if you have any follow-up questions! Also, please don’t forget to mark my reply as an accepted solution. I’d appreciate it.
Have a great day!
@MRagosta my go-to tools for this would be campaign analytics and attribution (contacts) reporting. Without using the customer journey analytics, it will take some work, but between campaigns (if you’r eusing them) and contact create attribution, you should be able to get somewhere.
Thank you for your help, I will make good use of it. But what I really want to do is to look for the right allocation model for my company.