Open rate drops

[MJaimeetham]

HI All, 

Anyone experience the openrate drop dramatically with Hubspot EDM?

We have recently noticed a big drop in open rate. It used to be over 55% from around 4000 emails to now only about 26%. That is a big drop. 

We cant seem to find the anwer apart from the hubspot ip get blocked by our client emails. 

Thank you.

Montri 

[ChristineGast]

I'm dealing with this same issue now. Our open rates for regular marketing emails were in the 40-45% range and dropped down over the last 3 weeks to 15-17%. It's frustrating to not be able to talk directly with an email deliverability support person at HS and instead have to go through others. I suspect either Gmail is putting our emails into spam which isn't reported back to HS OR HS isn't correctly tracking Gmail opens.

[MOry]

Ours has dropped significantly in the last two weeks as well. Our total number of clicks have not gone down, which makes me think it is a difference in the way HubSpot is measuring the opens. 

[MJaimeetham]

Thank you for your message 🙂 After doing lots of research that seem to be the case. It's scary to see the open rate drop significantly (from 60% to 28%)  and I kind of question myself what have I done wrong with the email or setting for the number to drop that much?  

[danmoyle · Accepted solution]

@MJaimeetham with the constant changes in privacy, I'm not surprised you're seeing a drop in open rates. That's why HubSpot recently added "adjusted open rates" as a new feature. A couple resources I've found helpful recently: 

• Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead 
• Email Metrics to Replace Open Rates After the iOS 15 Update 

Hope that helps!