We switched over from Mailchimp to Hubspot about 6 months ago and have seen a massive drop in our email open rate. We were averaging around 22-25% when we were sending them out via mailchimp but now are only seeing around 12-17% with hubspot.
All subscribers have opted in, and I have tried mixing up the subject line but doesn’t seem to make a difference (and I don’t think that is the issue). it is saying our spam report rate is only 0.05% but I feel like it is probably much higher than this.
Any tips on how to drive this up? It is starting to look really bad on our reporting when our average email open rate has dropped 10% on STLY
Thanks Aseem, we already have all these suggestions in place. Not sure what else we can do if they are going to junk. This hasn’t really been an issue until we came over to Hubspot
Hi ! We have been having the same issue after coming to HS from Keap (Infusion Soft). Our open rate used to be 25-30%, now it is only %5 . The drop is too sagnificant . Any advice?
I question when you made the transition from Mailchimp to HubSpot. One theory is that HubSpot’s analytics measure the Open Rate for Apple devices based on an estimation of actual “manual” opens instead of automatic opens. Mailchimp doesn’t seem to be that discriminating.
Hubspot’s deliverability should be comparable to MailChimp. If you’ve already done all the technical checks I can think of three possible reasons:
HubSpot and Mailchimp have different open rate calculation standards (as mentioned before)
Something in your email database health has changed in the last 6 months e.g. less engaged people have joined recently (usually one shouldn’t compare different time periods)
One way to know for sure is to send the next campaign with a 50-50 split from HubSpot and MailChimp and then not only compare open rate (that can be subject to different definitions) but also CTR.
Did you receive any answers on this? We’ve run into the same issue. Went from an open rate of 25-30% in MailChimp to 5-10% in HubSpot.
I am very skeptical of HS reporiting, as I’ve run a few tests where I have opened the email and clicked links in a browser, phone mail and desktop mail, and that user still shows as “delivered/unopened”.
No, still yet to really get a definitive answer from HS, I had the same responses as a few people have said that they measure them differently but we’ve also had reports that our emails have been going into spam, which we never had before. We’ve done all of the suggested actions around DKIM etc that have been suggested but have never seen a notable increase, there’s been minimal improvement on some but certainly not anything to make me thing time is the healer.
I am running into the same issue: from 40% opens on Constant Contact to 5–10% on HubSpot. We have done DKIM and all the technical checks.
Like @paigemoss I am very skeptical of HubSpot’s reporting because it so often misreports my own open and click activity. Every metric is all over the place. We send a weekly newsletter to the same list—under Opens by Client, what could possibly be the reason for getting 1.6% opens in Gmail today, when for every prior week it’s been 60+% in Gmail? 60% of our list didn’t change their client in the last 6 days.
I think one of the connect issues is around when HS decide they are unengaged contacts and then stop sending your emails and re-engaging them doesn’t seem to do anything. I’ve seen minimal improvements in our deliverability but nothing that gets us back to the previous open rates we had in Mailchimp, I have been told on this thread they measure differently but it does seem to be VERY different so something still doesn’t feel right
We are having the same issue. Overaged 39-45% open rate in Mailchimp, down to 15-19% in Hubspot, and we’ve done our due diligence in technical-troubleshooting any other issues that may cause this. I think it catches us in a lot more spam filters to see bulk email messages sent from a different provider. Hubspot recommends ‘ramping up’ email sending when switching over, which I think would have been the solution for us. See these best practices: Improve email deliverability
We are facing the same issue and our open rates as well have dropped significantly over the past year and I am posting this because the current state of open rates is the worst I have ever experienced ( has gone down to 3-5% ). Is there anything that worked out for you in fixing the open rate issue?
Below are the email sending practices that we are following: 1) Domain and IP Check
a) Using 3-4 secondary domains for our Outbound Cold email marketing.
b) SPF DKIM DMARC properly implemented
c) Domain health and reputation is constantly monitored.
d) Constantly warmed up domains and not sending to more than 3-4k contacts per day per domain.
e) Using Hubspot’s shared IPs for sending emails 2) Content
a) Subject line, body, email signature, preview text, all are checked for spam keywords.
b) A/B testing of subject lines, preview text, body and email formats ( plain or rich text ) is ongoing.
c) Personalized and catchy subject lines implemented 3) Email Sending practice and Tracking
a) All emails are sent within the recipients time zone.
b) Click tracking is disabled to avoid getting caught in spam filters
c) Ensure that no contact gets more than 1 email from us within a month. 4) Lists:
a) On timely intervals, all lists are validated using email verification tools.
b) Avoiding batching all contacts from same company in one single email to dodge spam filters. @JakeW@EFreyer@NTunnicliffe@JHolden1 What is your opinion on my email sending practices and what additional steps I can take to get the best out of our email marketing efforts?
Sorry to hear you’re struggling with this. Our email open rates have actually improved significantly over the past year—when I posted here we were still relatively new with HubSpot, and over time open rates have returned to the level we expect. I assume it has something to do with gradually developing a strong sender reputation at the new DKIM record. Our list has also grown meaningfully over the last year with contacts who engaged with us initially at the HubSpot domain. Most contacts hear from us weekly, and we tend to have lower engagement from those who we contact less frequently. We don’t do cold email marketing so I can’t speak to that.