Defining RevOps and Sharing Your Learning Goals

[mbarba]

Here at HubSpot, we define Revenue Operations, or RevOps, as the people, processes, systems, and data that control how your business generates revenue.

That means that if you work at an organization that generates revenue, then you have RevOps at play in your business!

RevOps enables you to not only strategically improve your customer experience, but it also lets you powerfully and intentionally scale your business.

So, as I kick-off this conversation about RevOps, I’d love to learn the following about you:

1. What’s your name, and where are you based?
2. How do you define RevOps?
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification?

[hgonzalezc]

1. What’s your name, and where are you based?:  Hi,  I´m Hernan Gonzalez (Hernán González) from Costa Rica
2. How do you define RevOps? In a few words, it is the integration of sales, CX, and marketing to consolidate efforts and give a unique direction to revenue efforts.
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? I want to reach a new milestone in my career because it integrates sales, marketing, and CX, and I have dedicated my life to these spaces for a 35-year professional career.

[FlorianKDATA]

Hello Mary, hello folks! I'm Florian, greeting you from Malaga city, Andalusia, Spain.

For me the RevOps is the guy that's constantly asking how to improve sales eficiency in the same time he/she's delivering keys and insights to sales-related deprtments on how to improve sales eficiency 😄

Speaking practical, the RevOps is the internal-but-still-CX-focused data rigorist who prevents Sales and the whole company from losing money, or spending it a wrong way, or missing opportunities, going for example too fast to the wrong market.

I expect HubSpot Academy’s Revenue Operations Certification to give me the keys for sucess in this very new role to me, by helping me having clear in mind what are the very first steps for an impactful start, and what I should never forget all along my carreer to keep bringing Marketing, CS and Sales to success.

[Rajeswari]

My name is Rajeswari and I am from Chennai, India.

I define Revops as a team which helps sales, Marketing and customer success team by offering help. Revops is divided into different section based upon the needs of the organisation. Each department in rev ops have their own functions but they all aim for same, They aim to generate a smooth process to increase revenue of the organisation. 

I started my career in Revops just recentky so willing to learn alot about rev ops. 

[VMald]

1. What’s your name, and where are you based? Val & Canada
2. How do you define RevOps? Departments working together towards streamline operations and increase revenue.
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? Get into Ops

[egavotti]

Hello, I'm Emilio from Rosario - Argentina! 

And I definde RevOps as the way to make - Sales, Marketing, Customer success - workflows simpler, trying to reduce costs and improve efficiency while reducing/avoinding admin tasks at the same time! 

I'd like to be capable of starting a Junior RevOps role in the company that I'm working for 🙂 

[DK23]

Hello everyone,

My name is Dora and i am based in Cairo, Egypt.

I define RevOps as the key that connects cross functional departments to achieve more revenue. We connect the dots, plan, take action and monitor the results. 

I would like to learn more about RevOps, how RevOps develop businessess, terminologies and what I need to learn to broaden my potential in the field.

[JArredondo]

My name is Jorge, and am based in the greater Los Angeles area in California, USA. 

I define RevOps as being a set of interconnected systems that when organized correctly can be leveraged to create exponential strategic company value and growth. 

In this certification I'm hoping to learn how hubspot views RevOps and how using HubSpot can help manage a RevOps team or teams and lead them to success. 

[GTS1279]

My name is Gayathri ThiruSam, and I’m based in Chennai, India.

Revenue Operations (RevOps) is aligning sales, marketing, and customer success teams through shared processes, tools, and data to drive consistent revenue growth. It focuses on efficiency, transparency, and department collaboration to deliver a seamless customer experience.

I hope to learn how to build scalable and aligned systems across marketing, sales, and customer service. I want to understand how to use data to make strategic decisions, optimise processes, and contribute to predictable revenue growth through a unified approach.

[KBonebrake]

1. What’s your name, and where are you based? I'm Kris and I'm based in the US
2. How do you define RevOps? Streamlining processes and anticipating friction over the course of, as well as acting continuously to improve the client journey. 
3. What do you hope to learn in HubSpot Academy’s Revenue Operations Certification? More industry norms, lingo, workflows, terminology, and gain support in creating a foundation I can take into my everyday life. 

[SeyifunmiRJ]

I am Oluwaseyi Rotimi-Jimoh from Nigeria.

RevOps is typically using available data to ensure operational efficiency, whereby the customer facing teams provide a consistent experience across a customer's lifecycle to boost company's revenue.

I am looking forward to learning how i can help my company achieve scale consistently and with clarity.

[SSamanta15]

Answer- 1. Somesh Samanta, based in New Delhi, India.

Answer- 2. Revenue Operations (RevOps) is the people, processes, systems, and data that control how your organization generates revenue—breaking down silos between marketing, sales, and service to deliver a unified and scalable growth engine

Answer- 3. I’m eager to learn how to:

Structure cross-team processes in HubSpot to eliminate handoff friction

Implement centralized data management and reporting dashboards for real-time insights

Design automation workflows that align routing, scoring, and handoffs across departments

Develop a repeatable RevOps playbook that scales revenue predictably while enhancing the customer journey

[AaronHilleshiem]

Hello everyone,

I define RevOps as optimizing data and processes across all business functions to build veloicty and scale towards unified growth.

I hope to learn strong strategies, gain insights and knowledge, that will allow me to further growth at my current place of employment and my business that is in the progress of being built and launched.

[MafeBrasiliense]

Hi everyone! For me RevOps means looking for the best way to consolidate the needs of Marketing, customer services and sales.

[JHoover8]

Hi all! I'm Jennifer, tuning in from Maryland, US.

For me, RevOps is the missing glue--the system that ensures great strategies don't fall apart in execution. I've worked in both legal and customer-facing roles, and I've seen firsthand how disconnected teams, tech, and data can stall progress, even when everyone's trying their best. RevOps, to me, is about cxreating clarity--getting the right people the right info at the right time so nothing (and no one) slips through the cracks. 

I joined this certification to level up my operational mindset. My goal is to bring structure and visibility to fast-moving teams--especially in high-stakes environments like government contracting or services where accountability is everything. Excited to learn with all of you and see how you're applying this in your world too. 

[CCutrone]

Hi! I'm Chiara and I'm based in Argentina.
RevOps is the people, processes, and data that power how your business generates revenue. It takes a holistic, unified approach to align, marketing, sales, and customer success. All teams work together towards one shared goal: Growth. The focus is on removing friction and making RevOps simple. 
I'm really hoping to immerse myself in the RevOps world to be able to understand the need of the company I work for. I want to hire the best fits, and in order to do that, I need to learn everything I can about RevOps. I am really excited about this course and I am taking it one step at the time. 

[VRogoznica]

Hi my name is Vedrana, and I am based in Copenhagen,Denmark. 

I define RevOps as a holistic approach to the customer journey a company creates. And the aligment between customer journey and company processes. It is about creating an infrastructure, that can be used in deifferent departments like sales, marketing and customer support. An infrastrucutre that collecst relevant data. And a management system, that takes an helicpoter view of the process, and aligns the teams to streamline efforts in the same direction. 

3. I hope to learn if a company is utilizing this system, and how. If they are not, what are the first steps to do in order to move towards this direction. 

[JEtim93]

1.My name is James Etim and I'm based in Portland, OR.

2.I would define RevOps as leveraging the data from sales, marketing, and customer success to create a streamlined process that maximizes efficiency, profitability, and customer experience which aligns with the overarching goals and vision of a business.

3.I would like to learn techniques, tools, and perspectives that would help me be most effective in this role.

[Bhavya_Urs]

1. My Name is Bhavya Raj Urs

2.Revenue Operations (RevOps) is the strategy of aligning and integrating a company’s Sales, Marketing, and Customer Success teams to optimize the entire revenue process — from attracting a customer to closing a deal and keeping the customer happy.

3.

Through HubSpot Academy’s Revenue Operations Certification, I hope to gain a deeper understanding of how to create a unified strategy across sales, marketing, and customer success teams.
Specifically, I want to learn:

• How to build and optimize revenue processes that drive predictable growth

• How to use data and automation to improve decision-making and customer experience

• How to identify and remove operational bottlenecks that slow down revenue

• How to align teams around shared goals for greater collaboration and efficiency

Ultimately, my goal is to apply these skills to help my organization increase profitability, improve internal operations, and deliver more value to customers.

[kssangam]

1) My name is Kaustubh, based in Pune, India
2) My understanding of RevOps is that of a plumber - who fixes issues/enhances flow of an imaginary set of pipes through which revenue flows into your company. Objective is to make that flow smoother, faster and consistent. The tools used to fix them is data, processes and technology.
3) Fundamentals of RevOps

[CristinLSmith]

Cristin Smith, Senior Director of Revenue Operations, Empower Brands, Richmond VA.

The team I work with is focused on the business development part of our organization. So, revenue operations to me means finding data driven ways to more efficiently and effectively source and secure new franchise partners. My team is the first interaction our new customers get with the organization, and it is critical that we establish solid relationships with these long-term business partners.

I am looking forward to further defining my new role through this course and gaining a deeper understanding of HubSpot.