Web Activity into Salesforce?

[mmetros]

We would like to utilized website activity information to alert our Sales Reps in Salesforce that a prospect has visited one of our web pages. This will allow them to take more methodical actions during their next engagement. How can we send website activity/analytics into Salesforce?

[Phil_Vallender · Accepted solution]

Hi @mmetros 

Some marketing activities can be syncronised to Salesforce tasks by the integration but that doesn't include website visits and page views: Sync activities and tasks between HubSpot and Salesforce 

There may be a number of ways around this but the solution I have used before is to:

• Map and sync HubSpot's roll up fields, including Time of Last Session, Last Page Seen and Recent Conversion, to Salesforce
• Using Salesforce's Process Builder to create a task on the contact record every time one of those properties is updated 

Hope this helps.

[BMost]

Can this be done at the account leve also? Would you be able to share the specific process builder steps to accomplish this?