SWOT Analysis

Hi @Cross720,

A lot is possible with the CRM development tools: Understanding the CRM APIs - HubSpot docs

The route to your solution depends what exactly your requirements are. Running a SWOT analysis in HubSpot is very broad. Do you want HubSpot to do this automatically? Then you would have to pull in AI and it would require custom development. Do you want a place where you would do this manually? This could be done in sidebars, notes, playbooks, custom modules.