Greetings!
I created an email template and the HubSpot AI suggests I create a personalization token of some kind? See attached digital image I upoaded via my desktop using image capturing software.
What I do know is that I would like to automatically add the leads name to the opening of my email so it is personalized and warm sounding. Is this what the AI is asking me to do?
How exactly do I do it?
Thank you!
Hi @JTengstrom,
HubSpot is suggesting that you use personalization tokens that pre-populate the email template, based on the information that is stored on the contact record that the email is sent to.
For example, you could create a salutation that’s “Hi FIRSTNAME” by following the steps from my screenshot below:
Whatever information you have on the contact record you can automatically populate by using a personalization token. More on this here: Use personalization tokens
Best regards
Thank you! I was able to get this to work!
