I have a free Hubspot account and I would like to send emails that have a personalized greeting using the first name in the email body. I’m using Bloom (with Divi) to capture emails.
Is this possible?
Hey @JRevelant, thanks for reaching out!
Yes, this is possible — you’ll just need to use a personalization token. Here is the HubSpot Knowledge Base article on setting those up.
Within the email editor, you can just click the Personalize linked text in the right corner:
That will let you select the contact property “First name” and have it auto-populate specific to each contact as long as the contact has a value set there. You’re going to want to make sure that you set a global default property value (something like “there” or “friend”) so that if a contact doesn’t have a value for the property you’re trying to pull in, you can have HubSpot pull in a default value so the email still flows properly.
Hope this helps!!
