Centralizing Blog Content: Utilizing Categories in a Single Blog?

Hi @MrCapp

Although Wistia appears to be using Contenful rather than HubSpot to host their learning centre (which may be how they are aggregating posts to the main learn page), each of the categories in the learn section is, essentially, its own blog where:

The Welcome to the Wistia Learning Center 👋 page looks to have mostly curated content, although it does appear to show the latest posts from all blogs - this is not possible out-of-the box with HubSpot.

HubSpot’s own blogs are structured similarly (https://blog.hubspot.com/) minus the cross-blog aggregation as far as I can see.

To answer your questions:

  • No. HubSpot’s blog tags have a single level taxonomy, not nested categories and tags
  • Not easily. Although you could create custom CMS pages with feeds pulling posts from specifc tags, and make them look like categories.

My recommendation would be to use what HubSpot gives you, and leave the rest. The reality is, buyers are not nearly as interested in our categories and tags as we are - most will use Google to find your blog posts, read them, and then leave. Lean into it and you will get better results from your content marketing.

Hope this helps.