Hello,
We’re looking for advice on restructuring our blog content. Here’s our current situation and the problem we’re trying to solve:
Current Setup
- Number of Blog Posts: ~450
- Number of Blogs: 5
- Tagging System: Tags are shared across all blogs, but only show posts within the specific blog they’re tagged in.
Goals
- Consolidate all content under one blog.
- Enable users to click a tag and see every post with that tag across all content.
- Present content with primary categories and secondary tags without using multiple blogs.
Considered Approaches
-
HubDB:
- Thought of using HubDB to assign categories to each post within a single blog.
- Concerns: This might go against the intended use of HubSpot blogs.
-
Options We Are Considering:
Option 1: Use Tags as Categories
- Implementation: Assign each post a primary tag (former individual blogs) as a category and use secondary tags for additional categorization.
- Visual Difference: Style primary tags (categories) and secondary tags differently, but they function the same way.
Option 2: Follow Owl Labs’ Approach
- Reference: Owl Labs appears to have a single blog with primary and secondary tags (they call primary tags “topics”).
- Example URL: Owl Labs Blog
- Query: Unsure how they get “topic” in their URLs as HubSpot typically uses “tag”.
Owl Labs Blog | Supporting remote work and stellar video conferencing. | Distributed Teams
Option 3: Use Topic/Pillar Pages
Again, use a single blog and assign posts to a Topic and also use tags as per usual. Although, this seems like this might run against the way they were intended to be used. Could it work though?
Questions
- Which approach (Option 1, 2 or 3) is better for our goals?
- Are we complicating things by trying to consolidate into a single blog?
- Our content writers prefer a single blog to avoid siloing content that spans multiple topics.
Thank you for your time and input.