Subfolder vs. SubdomainSOLVE
Dec 6, 2016 3:27 PM
I just started setting up my new HubSpot account and have a question. I'd like to run Hubspot blog in a folder on my domain instead of a subdomain. Is it possible to point Hubspot to a folder and not a subdomain? If not, this could be a deal breaker for me as I will be losing SEO relevance for my main domain quickly and overtime.
Solved! Go to Solution.
Dec 6, 2016 3:46 PM
If your main website is external (not hosted on HubSpot) then it is not possible to host your HubSpot blog on a subdirectory of your site. Instead, you'll need to connect a subdomain (e.g. blog.yourwebsite.com) to HubSpot and host your blog there.
There have been many discussions on the SEO implications this, including this one here on inbound.org where both Dharmesh Shah and Rand Fishkin chimed in on the matter. I definitely encourage you to have a look at this thread.
In short, it is true that there is an SEO benefit of having your blog hosted in a subdirectory of your main domain as opposed to on a subdomain. However, it is even more important that you consistently create relevant content for your readers, as an active blog hosted on a subdomain will always outperform a stagnant blog that is hosted on a subdirectory.