workflows - random % data split for control groups

HubSpot Ideas
1

Hey,

I have only just started using Hubspot in a new role, used Salesforce Marketing Cloud previously, and I am building out my first Workflow (new customer journey).
There really should be an easy ‘action’ which is a random data split, which would enable users to split out whatever size (x%) from the entry data, update their record with ‘control’ and exit them from the journey so we could easily report on KPIs for target v control.

I have read several strange workarounds about assigning numbers etc, but that is not a viable solution for all your customers to do, when you could easily create this functionality for them, and it exists in Salesforce.

Hopefully this makes sense, should be a reasonably simple request, and hopefully an easily buildable algorithm.

Thanks!

2

Hi @enoy the random split feature is a good one from SfMC. Great suggestion.

For now - I use A/B emails in my nurture series. This doesn’t help with the full path splits (delays, etc) but it can help with testing emails!