Note that our WordPress installations all have HubSpot tracking enabled.
I much prefer WordPress for creating landing pages as it’s much easier, but I want to ensure that we can capture the same information and engagement information as a HubSpot page.
Based on the above, when is it best to use WordPress versus HubSpot?
As far as I know, HubSpot is necessary when you’re wanting to do dynamic customization of a page based on existing user data housed in HubSpot. For everything else, the experience and data that’s captured is identical across WordPress pages and HubSpot pages. Is that incorrect?
If you already have a solid WP setup for landing pages with A/B Testing, SEO all setup and easy to manage etc… then I would agree with your statement: the main thing you’re missing is dynamic content (‘Smart Rules’), which you won’t be able to do in WP. (Well, theoretically you could via the API but it would be a big headache to set it up). Then it’s just a question of UX and what your users are comfortable/familiar with.
If you’re using a HubSpot form and you have the tracking widget in WP, then… yep, you’re not really going to miss anything else I think.
I did see you added the Enterprise tag, so you do get Adaptive Testing in Enterprise (Multi-variate testing) - is that something you have with your WP setup?
Cheers,
Mike
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