Website page/section performance

Marketing & Content Reporting & Analytics
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1

Hi,

I’d like to build a scoring metric based on visits on specific pages of my website, not all published pages. These can be unique URLs or sections (ie. all pages starting with the same prefix.

Also I’d like to weight a recency decay, giving more weight for recent visit.

if I use a scoring property, it will take a lot of time to create each monitored group and this would be hard to maintains if URLs are changing.

How would you suggest creating this?

Thanks for your help.

2

Hey @mzebib68, thanks for reaching out! This is a cool use case.

Honestly, using a HubSpot lead score property is going to be your best bet here, and it will require additional work and maintenance because you’re trying to track very specific engagement.

Your HubSpot score property is limited to 100 positive and negative scoring criteria, so you’ll need to use them wisely. You do have the option of building multiple score properties, so you could potentially devote an entire property solely to website page engagement (just note that you’d need a calculation property to add multiple score properties together though). Here’s what I would do:

  1. Identify and score the highest-intent/conversion pages or groups — these should be pages that have been proven to have a significant impact in the buyer’s journey and conversion attribution. In order to preserve your limited scoring criteria, consider how you could combine multiple pages with similar weights into a single score
  2. Create active lists for page view groups — the list tool will give you access to “OR” logic, so it’ll be easier to create scoring groups for multiple pages. You can then use list membership in your scoring criteria
  3. Set negative criteria as needed — I would set this overall, not for each specific page. You can look at properties like “Time last seen,” “Time first seen,” “Time of last session,” and “time of first session” to remove points if significant time has passed since the last/first visit
  4. Leverage CTA buttons, chatbots, and forms wherever possible — while page views are important to track, they don’t really mean much if the lead doesn’t actually take any action. You should leverage additional tracked HubSpot assets within those pages and your scoring to grow your understanding of what converts, not just what gets views

Hope this helps!!