Hello I am still understanding the concept of digital marketing and this is mainly for website email and social media I want to know how we can apply this course into online portals like Amazon Flipkart Myntra as it is not easy to create individual persona for each customer when we are receiving multiple orders daily. Please guide
Good question, the key thing to understand is that digital marketing concepts don’t change for platforms like Amazon, Flipkart, or Myntra, but the way you apply them becomes more data-driven and less manual.
On these marketplaces, you don’t create individual personas for each customer. Instead, you work with customer segments and platform insights. These platforms already track user behavior, so your marketing focus shifts to things like:
- Optimizing product listings (titles, images, keywords)
- Using platform ads (Amazon PPC, Flipkart ads, etc.)
- Improving reviews and ratings
- Analyzing performance reports provided by the platform
So instead of personal marketing for each buyer, you rely on automation + platform analytics + targeting tools to reach the right audience.
In short, the same digital marketing principles apply, but execution becomes scalable through marketplace tools rather than individual customer handling.
Hi Thank You for reply, I am kind a stuck in this thing could you please help me that how can i learn Platforms ad ?
Hello I completely understand your question and I would like to add a point that digital marketing is the basic concept and a wide wider concept as a traditional Lee in digital marketing we learn to create customer person and target them by ads email and contents but on marketplace we don’t get the full customer data or we don’t target individuals directly and in order the main purpose of digital marketing was to have a presence and to connect with customer in wide range or to have a communication in wider with wider individuals with individuals so the order comes in bulk from unknown customer in marketplace we don’t market to individual people or a customer we market to a bulk of customer and accordingly provide personalization and to have customer easy usage I am creating a easy user user interference so that a product or a brand or a company highlight the focus shift from who to what they are searching for So it’s all about getting the attention and communicating with the wider range of customers and offer a personalized and user friendly Marketing