Hi, folks, we invested in shortening the link length. In doing so we did see between a 30-40% decrease in link length. However, the links are not vanity links as defined by folks in this thread. As far as I can tell there are two parts to vanity links:
1. Customers can leverage their own domains in the links. This is possible today follow the directions in this knowledge doc.
2. The length of the link. While we did shorten the links they are still rather long. So why is this?
They are long because we are prioritizing availability over link length. Getting them meaningfully shorter would imply that the links are backed by a database. Meaning each time someone clicks on the links they are redirected through a service that HubSpot owns. We look up an ID, that is in the URL, in a database and return the correct link to re-direct the contact. Any database or service has the potential for some amount of downtime. In order to reduce the risk of your contacts not being able to re-direct to links embedded in emails, we do not back the links with a database.
This was a conscious trade-off decision made since links are typically hyperlinked within emails. Should enough interest be generated here, we are happy to re-evaluate that decision. Hope this provides a level of transparency to everyone!