Use product feed in e-mail

Marketing & Content Hub Email Marketing Tool
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1

Hi everyone,

We use an external CPD to generate product feeds based on customer preferences on our retail platform. We currently use these for remarketing/retargetting etc. I would love to use this feed to offer a personalized experience in our e-mails as well.
I can’t find a good use case of someone having done this before and so I’m wondering if anyone has any experience with building a content block that could show case these products using HubSpot as an ESP.
Looking forward to your reactions!

2

I actually found this after some more searching and I think it would work, assuming the external RSS feed could be replace with a product feed url. Does anyone have any experience with a solution in this direction?
https://community.hubspot.com/t5/CMS-Development/Step-by-step-instructions-for-adding-extra-RSS-feed-to-email/m-p/312256

3

Any input would still be very much appreciated :slightly_smiling_face: