"Unknown Sessions" and Session Analytics

Marketing & Content Hub Reporting & Analytics
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Hello! Is there a way to see which tracking link generated a session anywhere on Hubspot? Our team is having an issue tracking traffic to our site, as a lot of sessions are showing as “unknown campaign” and when the campaign is known, the information is still very vague. Is there any way to see how many sessions have been created based on a specific tracking URL? For example, the attached photo shows that we had 5 sessions on Facebook from an “unknown campaign” and then 1 session from our “social posts” campaign which we use for all of our social media. Ideally, our team would like to know which link generated the session, and if possible how they found that link.

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@AArdiel To see which tracking link generated a session in HubSpot, and to improve the detail level of your session tracking, you can use HubSpot’s URL builder to create custom tracking URLs for each campaign. Here’s how you can get more specific insights:

  1. Use HubSpot URL Builder: For each campaign or source, create a unique tracking URL. This will let you track the performance of individual links across different platforms or campaigns.
  2. Analyze the Sources Report: In HubSpot, navigate to your sources report. This area breaks down traffic by source and, if set up correctly with tracking URLs, can show you more detailed information about where your traffic is coming from.
  3. Customize Your Campaign Tagging: When creating tracking URLs, use specific campaign tags for each link. This way, you can differentiate between various campaigns, even within the same platform like social media.
  4. Check the Traffic Analytics Tool: Within HubSpot, the Traffic Analytics tool can offer more granular insights into sessions, including traffic sources and interactions based on your tracking URLs.

For sessions marked as “unknown campaign”, ensure that all your external links are properly tagged with HubSpot tracking parameters. This will help reduce the number of sessions with vague or missing source information.

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hi @aviafriat26, we are currently converting all URLs to Hubspot tracking URLs via the URL builder. However, I’m still not seeing the section where I can track the traffic for each specific tracking URL, is there a page for this?

Each day we are sharing blog posts on our social media with Hubspot tracking URLs under the campaign “Social Media”. When you suggest customizing the campaign tagging, do you mean that each day we post a new blog I’d need to create a new campaign, for each blog and each platform?