Is there any reason why I should create a unique payment link per customer? Outside of the one-off unique pricing, generally speaking, all customers pay the same price. Is there something I’m not thinking of? Should I send a unique payment link (even if it’s the exact same as 1000’s others) or should I send the same one payment link to customers? What have you found works best?
Hey @SWallace49
If your pricing is standardized across customers and there’s no need for individualized offers, using a general payment link works perfectly fine, and is much easier to manage at scale.
However, there are a few strategic reasons why you might still want to generate unique payment links per customer, even if the amount is the same. You can do that for the purposes or personalization, tracking and attribution, security, and analysis and reporting.