Hi there,
We are about to upgrade to Marketing Pro if the free trial I requested goes as expected. My main need/concern is UTM tracking.
Can anyone illustrate best practices?
My understanding is that even with the Pro tier we can’t change the “Original Source” buckets which are the default ones.
We can start drilling down at the campaign level. Am I mistaken?
So for example if at the Original Source level I want to create a ‘BD’ Original Source field, can I?
Thank you very much!
Best,
GG
Hi @GGallo
If you are talking about the tracking attribution provided by the hubspot which contains original source, latest source and drilldown properties then yes we cann’t change those values.
But if you want to create a UTM link in hubspot traking and want to track the source and mediums on the custom fields then it will publish the values which you have kept in the Utm link building.
And yes, these tracking url can be created in pro plan. Here is knowledgebase link.
Thanks!
Would you know if those UTMs have to be originated in the HubSpot UTM builder to work? We have UTMs attached to so many destination URLs and can’t afford to change them. Thank you!
Hi there,
Does anyone know if:
a. UTM are populated only if originated in the HubSpot UTM builder
b. if we can change the nomenclature of ‘Original Source’ and its component on a Pro plan? For example instead of Paid Search I want to create the label SEM in lieu.
Hi @GGallo
Thanks for your patience. You need not to change the utms if they are not built in hubspot Utm builder. You can till track things in HS.
Thanks!