Traffic from pop ups

Marketing & Content Hub Reporting & Analytics
1

Hello,

I’d like to know how HubSpot interprets traffic to landing pages that comes from pop ups.

I just had a contact created as “direct traffic” and then downloaded an ebook (and we have a pop up about this ebook) and made me think that it might be the source.

How can we analyze traffic coming from pop ups? and how to differentiate it from direct traffic?

Thanks

2

Hey @RFernándezJim

You can track the traffic coming on the specific landing page or form-check this KB in detail to cover how you can analyze the data coming on specific pages and forms on that page you can also view the form submission on that page by clicking on the total submissions :

Let me know if you have any follow-up questions. I’d be happy to help.

If my post was helpful in addressing your query, Support the community by indicating it as the solution.
Best regards,
Jigar Thakker
jigar@insidea.com

3

Hi

thanks for your kind reply. Moreover I’d like to know what source of attribution is that: is it direct traffic on the reports?

I know I can see the traffic coming to that LP and the sources, but I want to know where are the pop up conversions attributing to and the difference with the real direct traffic. Does it make sense?

Thanks

Rosa

4

@RFernándezJim thanks for asking.

You can look into the contact property’s Latest source and original source

if you are looking at where your contacts come from, including how they came to visit your website, or how they were created or updated via offline sources.

Here is the complete Knowledge base that will guide you to learn about the process: Understand Original and Latest traffic source properties

Let me know if you still have any doubts or if I am not able to address your query

Best Regards!

5

Sorry but I still cannot know the answer to the question: how can I differentiate traffic coming to the LP that are from pop ups? Are they all direct traffic?

Thanks.

6

@RFernándezJim

Yes If your tracking code is added correctly It will capture the actual data Kindly view the contact’s original source property

JigarT_0-1692964917828.png
JigarT_0-1692964917828.png810×642 73.5 KB

If It is direct traffic then the contact must be the direct traffic on your website and fill out the form on the landing page.

7

Hi @RFernándezJim

From what you described it sounds like you don’t have cross-domain linking setup. If you have the HubSpot tracking code on your website and cross-domain linking active it will show the contacts original source.

So depending on how the contact arrived on your website, HubSpot will assign the original sources as per this knowledge base article.

Upon conversion, you will be able to CTA clicks in the contact’s activity feed, and analyse CTA performance in the CTA tool.

I hope that helps.

Frank

8

Hi Frank

thanks a lot for your reply. But I do have the cross link active.

However, from what I see, I don’t find a source for pop ups. I mean, the pop up is active in our blog, does it mean that it is direct traffic, even if the person found us on google by organic search? The thing is that the contact is created by direct traffic, the conversion is an ebook and that ebook is being advertised in a pop up.

So, assuming that traffic to LP coming from pop ups are Direct traffic, I’d like to see the real differencec between real direct traffic and traffic coming from pop ups.

Does it make sense?

thanks