My organization has two distinct audiences that are segmented by our “job role” property.
I would like to determine if these two audiences navigate our website in distinct ways. To do so, I would like to first produce a simple table/graph/report that shows how many times each audience visits various pages on our website (as tracked in the activity metrics within each contact profile).
Is aggregating that type of data possible? Note, I’m not a data analysis whiz who knows the ins and outs of APIs and custom coding, but I’m always willing to learn if that’s what’s needed and if someone is willing to provide a bit of handholding
- You need to use tracking URL to then filter this URLs in your reports.(see this article)
- If the contacts exist in the CRM you can create a custom report with first page seen, last page seen, number of pages seen and then filter by the Job role.
You can achieve this by leveraging tools like Google Analytics or similar website tracking platforms. They offer features to segment user behavior based on custom dimensions like “job role.” You can create reports to analyze how each audience navigates your website, without needing advanced coding knowledge.
