Hey all,
I’ve been receiving many conversions on a high-intent form, and I’m trying to figure out these users’ channel and website journeys.
To add some context:
- The mentioned form is placed on a specific landing page (let’s call it “Demo page”).
- I have different landing pages on my website showcasing different use cases, features, etc. (let’s call them “use case 1 page”, “use case 2 page”, etc.) and they all have a button and link to the “Demo page.”
Whenever I build a report based on the original source from these conversions on the “demo page,” I get a bunch of “Direct traffic.” When I break these down by Original source drill-down, the report will return the drill-down as “use case 1 page”, “use case 2 page”, etc.
I cannot think of a scenario where users would directly land on these “use case pages” (it can happen, but way less frequently than the report shows). My hypothesis is that HubSpot will “reset” the original source (and equivalent drill downs) since the conversion on the “demo page” came from a direct visit from one of the “use cases pages,” - which **bleep** because I want to see how users got to the “use cases pages” in that same visit.
It might also be because the “use cases pages” have a different sub-domain; when someone visits the main website (main domain), goes to a sub-domain page, and then converts to a third page, HubSpot will reset the original source to the sub-domain one.
I’m investigating this because most of the users going through this scenario stated that they first heard about my business through a Google search. I know this self-reported attribution has flaws, but I still see this happening often. It doesn’t make sense to me that someone found us in Google and then directly visited one of the “use cases pages” before converting to the “demo page.” Again, my hypothesis is that HubSpot is resenting these visits.
Has anyone gone through a similar situation? Do you know how to ensure that the original source of these conversions is accurate?
Really appreciate your help!
Allan
