1. Who: This would be helpful to the team to produce links that we can see the source and number clicks. Maybe also a report where they came from.
2. Goal: This would make providing shorter links that redirects to website outside HubSpot easier. And we can track where they were clicked.
3. Value: We can track what drives the traffic to that link. The links will be pointed to merchant store like amazon.
4. Example: Bit.ly.