The arrival of AI has dramatically changed the flow of how customers research, compare, and make decisions.
Moreover, we now live in an era where most marketers have access to similar AI tools. That’s why I believe what will set you apart from now on is the “human edge.”
For example:
- How deeply you understand your customers
- Whether you have your own unique perspective and passion
- Whether you can decide what to share and what to keep back
HubSpot’s “Loop Marketing” is a framework designed to leverage these human strengths in conjunction with AI.
Express: Tell your story
Tailor: Adapt how you deliver it to your audience
Amplify: Spread it across channels
Evolve: Learn and improve for the next iteration
This approach involves cycling through these four steps, refining your campaigns with each iteration.
New to this? Start with the “Basics Lesson”: https://hubs.la/Q04DsqmC0
Ready to put it into practice? Head to the “Playlist” (learn stage by stage using actual HubSpot tools): https://hubs.la/Q04Dsqyr0
Both are free and available in the HubSpot Academy in English.
HubSpot Academy | Loop Marketing 2026