Tips to Increase Click-Through Rate

Hi everyone!

I’m looking for effective tips to help increase click-through rates (CTR).

What strategies have worked well for you?

Hi @MariaDP,

This depends a lot on your products/services, B2B/B2C, target group, overall requirements.

In general, I would recommend these resources:

Best regards!

What helped me most was focusing on relevance. If the ad or link matches exactly what the user is searching for, CTR tends to climb naturally.