Which campaigns do you keep running on an ongoing basis in your HubSpot account?
Examples:
Which campaigns do you keep timebound?
Examples:
Which types of campaigns are your favorite to run? Why?
Sound off in the comments below!
Thanks for getting this topic started, @JorieMunroe!
Talking about campaigns is one of my favorite topics because each business and marketer has a unique perspective on how to achieve success.
I want to tag in a few group members to share their thoughts!
@EWilkinson, @TKhorkova, @DPapoulias, @LDePaoli, @MStoll, @StaceyMaHar, @tborges, and @hilary what are your favorite types of campaigns to run?
I am new to HubSpot and working on completing the marketing course. However, this is a discussion I will be brought into at the company I work for so I am very interested to hear what others have to say.
I am still learning. Seems to me that we have used campaigns well to launch new service that has a start and end date. We are now looking at should we have ongoing campaigns and how many. Do you have a general campaign to track blogs and social posts that are not tagged to a specific short term campaign?
Great question, @tborges. There’s not really a specific number of ongoing campaigns you should be looking to create. Instead, consider the tasks/activities your business does and decide whether or not they can be automated. That’s the best place to start.
Regarding the tracking of content, @JorieMunroe may have some reporting ideas for you.
Let me start off by saying the Campaigns tool is my favorite tool in HubSpot. I like to use it as an inbound marketing campaign planner, a template that can be cloned for future initiatives. It’s a great way to communicate the tasks that need to be completed to kick off a project (with all of the tracking in one place).