Structured Data Markup In Transactional Email

Hello everyone,
I am searching for the ways to embed structured data markup into transactional emails. This can be done in two ways with JSON LD script tag or with microdata HTML markup.
The end goal is to get a nice Gmail Summary Cards displayed on our emails.
I already tried the next ways:
1. Embeding script/microdata via html embed module in email editor.
2. Passing script as custom properies via single send email API.
3. Creating a custom module with meta data via Content/Design Manager menu.
None of these approaches was successful.
Are there any way to set it up? Will appreciate any advice on this topic.

Hi @Serhii_! Welcome to the Community-- happy to have you here :blush:

It sounds like you are looking for a custom embedded module in your HubSpot transactional emails. The Community offers valuable insights from subject matter experts, but for a more comprehensive consultation, consider connecting with a HubSpot Partner in the Solutions Directory.

I want to invite some subject matter experts to see if they have any suggestions.

Hey @briannester, @Teun, @Humashankar, @BenLerner-Paio do you have any advice to achieve embedding a gmail summary card in a transactional email?

Best,

Kennedy

Hi @Serhii_

Integrating structured data markup into transactional emails to generate Gmail Summary Cards poses a challenge.

  • Since Gmail’s Summary Cards rely heavily on structured data to extract key information, implementing this feature requires email platform support for embedding such markup, which appears to be a restriction.

This limitation is not unique to HubSpot, as many email platforms struggle with implementing structured data due to the complexities of email client rendering and security measures.

Hope this helps - Happy to help further!!
Thank you very much and have a great one!
Warm regards