Stripe Transactions

Revenue Hub Commerce Tools
1

Is there a way to use our existing Stripe account to track all transactions in our HubSpot account for reporting?

2

Hey @PBTech :waving_hand: Thanks for the great question. I’d like to invite some of community experts to the converstaion — @Josh @ASoklov9 @RSchweighart have you tackled anything similar in your recent project work?

Thanks for taking a look! — Jaycee

3

Hi @PBTech!

The native Stripe integration syncs basic payment records but won’t give you the transaction-level detail you need for comprehensive reporting in HubSpot.

What the native integration provides:

  • Syncs completed payments to HubSpot
  • Associates payments with contacts or deals (when created from HubSpot payment links)
  • Shows high-level Stripe revenue

What it doesn’t sync:

  • Product names and quantities
  • Line items
  • Custom metadata
  • Purchases made through non-HubSpot checkout flows (your website, customer portal, etc.)

This is why you can’t report on items sold, product types, or customer purchase behavior - the exact limitation other community members have noted.

Solutions for full transaction reporting:

1. HubSpot Commerce Hub (my recommended native option): Commerce Hub includes native product sync, line item reporting, and detailed revenue data - the closest you’ll get to Stripe-level detail within HubSpot.

2. Custom integration via Operations Hub or Data Hub: you can use the APIs to sync Stripe charges, line items, and customers into HubSpot as custom objects or deal/contact associations. This enables full reporting capabilities.

3. Third-party sync tools: tools like Zapier, Make, or Coupler.io can push Stripe transaction data (payment amount, products, quantities, customer details, metadata) directly into HubSpot as properties, activities, or custom objects.

My recommendation for most companies: use Zapier to sync Stripe data into HubSpot custom objects and associate each transaction with the relevant contact, deal, and optionally product. This enables reporting on units sold, revenue by product, year-over-year trends, and customer purchase patterns.

Hope this helps!