Story telling is an essential part of Content Marketing that many content creators do not pay enough attention to.
Personally, I am usually attracted to a page on social media because of how the ideas are communicated using a story. Story telling captures your audience. By creating interesting characters, you create a connection between you and your audience.
I think one that of content marketing that can be explored even more is the aspect of story telling. Every business has a story. Own your story and tell it!