The social tool on Hubspot is very limited compared to other competitors. My company just moved our MKT activities to Hubspot and I am missing a lot of useful social media features we used to have in our former platform.
Things that would be cool to have:
- Scheduling of stories / IGTV videos / and reels
- Analytics reports for stories / IGTV videos / reels
- Hashtag tool to search and analyze performance + analytics reports
- A place to save captions for social media posts - So we can use the same caption later on future posts
- An Instagram grid with scheduled posts - so we can see how the design of our single posts are working together when they are seen in a grid. That way we can fix scheduled posts before they go live if they are not working well with the overall feed.