For companys that work worldwide and need to manage conversations in different languajes, it’d be super usefull to have sales email templates that are smart for different languages depending on the preffered language set on HubSpot.
This way , pipeline automations work better depending on customer’s languaje
Sales Templates are easier to use (and sales representative does not need to have a degree in that language)
Help me out with this idea, so that HubSpot take’s it for the next improvement in Sales.
We also need smart content in Sales emails/templates. Use case for us though is a bit different, although language might be also useful for us, but I reckon we’d just create cloned versions, if that is maintainable. An example of how we’d use smart content is more or less the same as we do in the makreting emails. If we have leads from an on-demand webinar and pass those to Sales they will want to enroll these leads into Sequences that have personalization beyond what is available in tokens. If the lead comes from a certain segment, say Medical vs Automotive, they will want to change part of the body text and hyperlinks to the targetted assets. Just using a token to mention their industry isn’t enough and with a volume of leads as we might have for a webianar, it’s unrealistic that Sales will do this manual personalization.