Sharing Activity via Email

Marketing & Content Hub Social Tools
1

I’m looking to see if anyone has had luck allowing audiences to share an activity through email? For example, there are social buttons that, when clicked, will share a blog post with a pre-populated message about that post.

What I’m looking for is the same thing but for emails. So, when clicked, the button would provide the user with a pre-populated email about the post and give them a field to enter in email addresses they’d like to share the post with.

For my purpose, I’m working to set up a referral program. When a client registers, we want to offer them the chance to share that registration with their network via email and social platforms.

I hope this makes sense. Does anyone out there no what I’m talking about or have a potential solution?

2

Hi @stephanie-boyle

There are potentially a few ways to achieve this:

1) Mailto Link. For example,

<a href=“mailto:add@emailhere.com?subject=Big%20News&body=Your-Message-body-goes-here”>Email Us</a>

Above you could leave the email portion blank to make sure the sender adds an email there

<a href=“mailto:?subject=Big%20News&body=Your-Message-body-goes-here”>Email Us</a>

More details on how to use Mailto links here: Mailto Links | CSS-Tricks

From there you would just need to style this as a button.

2) Using an external social sharing service, for example, https://www.addthis.com/integration/hubspot

3) Use a social sharing module from the Hubspot module marketplace, for example, https://marketplace.hubspot.com/products/leadstreet/cm-blogpost-custom-social-share

3

Hi there, @stephanie-boyle!

Great question, AddThis and Sumo have perfect inline and floating solutions for this which may help.

- Chris

4

@MatthewShepherd I want to add text to the bottom of my marketing emails in a format like this:
"If you liked this post from Brianne Kimmel’s Newsletter, why not share it?
[she then has a big blue ‘share’ button, which goes to https://email.mg2.substack.com/c/eJxVkd1uhCAQhZ9G7nYDo4JecNGk6WuYEcaVVNHA0Gbfvrh71YSf8IXhHM44ZHoc6WnPI7O4lomfJ9lIv3kjZkqiZEpT8LYFY9rBCG87r4Z-ECFPSyLaMWyWUyFxlnkLDjkc8SpQCrQWqwXlZnK96c0yjC31i6QRxlYOo4ZFuvkti8UHio4s_VB6HpHEZlfmMzftRwNfdfwu6z2XOTO677s79orOOnmlTDd3_AR_o4S3RPVGSRj5xomirw98Fd6nnXwoe9N-vhw3oC_ocD8xPGLFjrFCdJf9eswrJhLBggQlDSilW9PKu7pLKT0Z8r2cgbxftJZoFgS3eKM7wqaT-wP-ORXJvjQ7ycQUX6iGNdV9LzHwc6KI80b-nSO_u_HyOT0o1l8x-QnZKg16GPquNwDwzu3qzCglXKBq-qNWRVuz-gPA96CQ "
"
what is the best way to do this within HS?

5

Hi @JXclay
In your example above, the email displays one button pointing to a post that triggers a social sharing widget to open on the post. You could add a CTA button pointing to your desired post and then control the display of a sharing widget using services such as Poptin Features for Popups, Forms & Email Marketing Automation - Poptin
If you want the reader to be able to choose from a range of networks to share to, you could either list a range of links (buttons) manually or use a third-party service such as Add This to generate the code: https://www.addthis.com/academy/add-email-share-buttons-newsletter/.
Alternatively, you could also create your own custom social sharing module for email templates (creates direct social sharing links) by modifying the code here: https://community.hubspot.com/t5/Email-Marketing-Tool/Social-Sharing-for-Email-in-Drag-and-Drop-editor/m-p/380729/highlight/true#M4947

6

Thanks! I just want a quick & dirty solution. Do you recommend I use poptin or addthis, if Hubspot doesnt have an equivalent solution built-in which is similarly easy to configure?

7

Hi @JXclay
HubSpot doesn’t have an out of the box social sharing widget that pop-ups when a URL is visited in the same way as your example. Using social sharing/button and pop-up custom modules from the asset marketplace you could achieve something similar, but if you want a quick solution I’d suggest creating a CTA button that points to your post and then configuring poptin to trigger based on traffic source or UTM parameters in you referring URL.