Set Plain Text Option per Contact

I’m looking to create a workflow that sets all of our “.mil” email addresses in our list to automatically receive plain text emails. DOD servers strip our HTML emails and don’t even recognize to try looking for a plain text version attached, it just creates its own plain text version--which is a horrible looking email full of broken images and links.

We’ve had luck sending to our DOD clients using the plain text template, but we’re trying not to send two separate email campaigns each time we send one out (which is sometimes several times a week). We’re thinking if Hubspot knows to send those contacts just the plain text version, that may help. Any way we can set a property in those contacts that tells Hubspot to only send plain text?

Hi @KPorch welcome to the Community and thank you for your question. There is no out-of-the-box feature I’m aware of that will help you acheive this goal, nor have I personally worked with customers who have similar aims but let’s crowdsource and see if any of our resident experts have any suggestions :slightly_smiling_face:
CC: @shearn @HelenRoss @Josh

@KPorch,

That’s a great question! Because there’s not an out of the box solution for this, I don’t see a better way than sending 2 emails.

If you haven’t already, you should create a smart list that automatically pulls those individuals in.

For standard email campaigns, you would exclude that smart list from sending. You can then create a separte email using the plain text template and send that directly to the smart list.

For lead nurturing purposes, you should be able to use workflows to make sure that new leads get one email vs. another, also using the same smart list.

Happy to chat further on this if you’d like…just let me know!

Hi - I’m dealing with this same issue and approaching the problem as outlined above: removing my .mil Smart List from the first send, and then resending to my .mil address only as a separate send.

Here’s what I can’t fix: Is there a way to remove the HTML version of the email from going to my .mil address altogether? Should I go through and individually mark my .mil contacts to receive plain text only?

Right now I only have 30 contacts on that list but I’m looking for a less laborious solution, as mentioned above, also so they do not still receive two email messages.

Thank you!

Amy

@amy1g-systems,

Currently HubSpot’s system will always send both HTML and plain text emails, unless something has changed. I’m not exactly sure where you would mark those individuals to receive plain text only. If I’m wrong, please let me know as it sounds like this is a common issue people are running into.

You could potentially use sequences, if you’re using Sales Pro. Somewhat more manual, but it could be a possibility.

Thank you, that is what I thought. We don’t have Sales Pro, so that’s not an option.

I appreciate the quick reply!