Sequences and workflows

Marketing & Content Hub Lists, Lead Scoring & Workflows
1

Hi,

I know if my sales team are sending a sequence the contact doesn’t need to be enrolled as a marketing contact, but if there is a workflow behind the sequence, do they need to be marketing contacts?

Thanks

L

2

Hi @LPatterson5,

Only if that workflow has actions related to marketing email sends or ads. Does it?

Otherwise, workflow enrollment in itself doesn’t require a contact to be a marketing contact. However, for example, marketing email sends would not execute for non-marketing contacts.

Best regards!

3

Thank you! No it’s a sales communication, they’re in the funnel and it’s part of the cycle. Once they drop out of the funnel the comms stop. Good to know, thank you!