What can be reasons of such regular sharp fluctuations in my organic traffic?
traffic
Hey @DUsher there’s a whole host of reasons for this. There’s really no universal answer.
- Is your business seasonal?
- Did you run any marketing campaigns?
- Could you potential visitors be away?
- Did you have any articles published at the spike?
- Could those numbers have been a specific cohort?
Honestly the list of questions goes on. I know my personal site’s dropped recently because of the work I do, now is a big time for summer holidays so it is slower, but I know that from years of being in the business.
The only real answer is found through investigation. You can look at your enagement across other platforms and see if this also dropped, checking your keyword rankings and verifying if there’s any changes/issues with your site that may affect this. It’s all mostly SEO housekeeping really, but you will always see peaks and drops so it’s good to keep on top of it.
There’s a great article with some helpful tips here too!