Many SEO guys are still chasing backlinks
but very few build them the right way
Here’s a simple backlink strategy that actually works:
Backlinks = links from other websites to yours
They help improve your search rankings, authority and organic traffic
1 CREATE LINK-WORTHY CONTENT
• High quality
• Unique
• Useful
• Shareable
2 RESOURCE PAGE LINK BUILDING
• Find resource pages in your niche
• Reach out to the site owner
• Get your link included
3 GUEST POSTING
• Write for relevant websites
• Add value to their audience
• Include a link to your site
4 BROKEN LINK BUILDING
• Find broken links on other sites
• Suggest your content as a replacement
• Earn a quality backlink
5 SKYSCRAPER TECHNIQUE
• Find popular content
• Create something better
• Reach out to those who linked to the original
6 SOCIAL MEDIA & COMMUNITY ENGAGEMENT
• Share content on social platforms
• Engage in forums & communities
• Build relationships
• Earn natural backlinks
TIPS
• Focus on quality, not quantity
• Diversify your backlink sources
• Monitor your backlinks regularly
• Avoid spammy or low-quality links
RESULT
• More Authority
• Better Rankings
• More Organic Traffic
Great breakdown!
These are solid foundational strategies. One thing worth adding for anyone in the HubSpot ecosystem, HubSpot’s tools can make executing several of these much more efficient:
Here’s how:
- Content Strategy tool helps you identify topic clusters and pillar pages, which naturally attract backlinks by establishing topical authority - great for your “link-worthy content” point
- SEO Recommendations inside HubSpot can flag technical issues that hurt your chances of earning and retaining backlinks
- CRM + Sequences are underutilized for outreach, whether it’s guest post pitching or broken link campaigns. Tracking those touchpoints in HubSpot keeps your efforts organized and scalable
- Landing pages & blog tools make it easy to publish the kind of authoritative, shareable content that earns natural backlinks over time
I hope this helps!
Cassie, Community Manager