What if a client needs to implement more segmentation that was not included in the initial email? e.g. a specific demography . Do i send out another email?
Hi @ChantelRichard,
Could you please share a bit more context? What do you mean by “initial email”?
It sounds like you are creating contacts from incoming emails and you would like to segment these contacts by information which is not available. Options are:
- Manual research: Look up the contact on LinkedIn, for example, and manually fill required fields
- Leverage enrichment tools: Some tools can enrich contact information based on their email address, see also HubSpot’s features here - Enrich your contact and company data
- Encourage the contact to submit a form which captures required fields: Set up a HubSpot form with the required fields, e.g. a lead magnet, where the contact receives something in return for their submission
Best regards!
By “initial email” I mean the welcome email after signing up for a newsletter or a discount to a store etc where you ask for information about themselves .
@ChantelRichard I’m not sure I’m following. Can you please elaborate?
How would a recipient of an email share information through an email they are receiving?
In any case, if you kack information that you want, you have the two aforementioned options: enrichment or nudging the contact to share more through a / another form submission.