The top-level score limit is unnecessary, and I recommend removing it entirely.
There has already been a feature request to raise the scoring limit and raising it again only opens up further feature requests in future. I recommend the user can choose the exact cap (if any).
The user can already limit the score groups, so imposing a total score cap is redundant.
The restriction of having an overall score limit prevents users from implementing a wide range of marketing tactics to identify Marketing Qualified Leads (MQLs).
For example, if an MQL threshold is set at >100 points and the marketing tactics include:
- Google Ads
- LinkedIn Ads
- Facebook Ads
- Email nurture
- Web nurture
- Contact Us
- Event Attendance
- Webinar Attendance
- Free trial
- Telemarketing Qualified
Let’s assume each tactic is worth 200 points. The maximum possible score for a contact would be 2,000 points, but anyone with a score above 200 would qualify as an MQL. Sales would still want to prioritise leads based on their score, and those with scores in the 1000-2000 point region would definitely be of higher interest than those who are exactly 500. However, capping at 500 means that all MQLs are equal (when they are not).
I would like to request the option to completely remove the Lead Score Limit.
While I understand that we can reduce the score for tactics to stay below the cap, we’ve found it too easy to hit the limit.
For example, when creating a combined Engagement and Fit score, we still only get 500 points, even though there are many areas to score.
Additionally, we want to score individual webpages, each with its own cap, which quickly consumes the limit. We’ve already scaled our scoring, setting email opens to just 1 point, and we don’t want to scale further down or introduce decimal places. Instead, removing the score limit entirely would avoid this complexity.