Recent Traffic Source

Marketing & Content Hub Reporting & Analytics
1

I’m trying to create a report that shows the source of the most recent form submission, rather than the Original Traffic Source or Latest Traffic Source.

Original Traffic Source shows how the record first entered HubSpot, while Latest Traffic Source can change based on other interactions, such as page visits or marketing email engagement. So neither gives me the source specifically for the most recent form submission.

I can see this information based on the landing page or under Form Performance, but I also need to include other properties/columns such as Country, Lifecycle Stage etc

Is there a way to create a report that shows the most recent form submission source along with these additional contact properties?

2

Hi @Krishma,

Yes, in the custom report builder select “Form submissions” as primary data source, “Contacts” as additional data source:

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You can then pull in the fields you mentioned, such as the “Visit source” from the form submission data source and the “Country” from the data object.

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Best regards

3

but visit source is same as latest traffic source right? does it shows the latest value only if the contact fills out the form?

4

@Krishma visit source returns similar values as latest traffic source, yes. If no submission happens, then the “non-submission” will not be considered in a report that has form submissions as a primary data source.

5

I tried this and noticed for a contact where the original traffic source is paid search because he filled the form through paid ads. today he visited a page mulitple times but he didnot fill the form, but visit source says direct traffic

6

@Krishma hard to say from a distance and without being able to investigate - but the visit source should be the source leading up to the latest form submission.