How do you handle pricing conversations with prospects? Transparent pricing on the website, after discovery, or later in the process?
I handle pricing as a staged conversation rather than sharing everything upfront. I usually give a starting range early (or on the website) to set expectations and filter serious prospects, but I only provide exact pricing after a discovery call where I understand their goals, current situation, and scope.
Then I present pricing along with a clear strategy and expected outcomes, often with 2–3 package options. This helps shift the conversation from cost to ROI and ensures the pricing aligns with the value delivered.