Personal Token - URL for recent conversion

Marketing & Content Hub Email Marketing Tool
1

Feature Request - A personal token that you can add to an email that will add the URL for the most recent conversion.

Explanation of Need and Goal

I created an automated email that says, “Thank you for reading [personal token = Recent Conversion].” Then it invites them to go to another gated piece of content (CTA). I have one workflow that sends this email when a case study form is submitted.

By doing the above, I don’t have to create a follow-up/thank-you email for every gated case study we have or update multiple emails every time I change the CTA.

I would like to add the following sentence to my email: "You can access the case study again [here][personal token = URL for the Recent Conversion]

Any suggestions on how I can accomplish my goal?

2

Hi @aalvarado

Thank you for reaching out

I want to tag some of our experts on this - @Josh @NicoleSengers @Gonzalo @MatthewShepherd any suggestions to share with @aalvarado on this?

Thank you

Best

Tiphaine

3

Hi @aalvarado

That’s a good question.

I had a think about it and there is a property called “Last Page Seen” which is a URL.

Now last page seen on its own won’t solve your problem, but what about at each conversion, if you trigger a workflow to create your custom “Recent Conversion URL” property by copying the URL property “Last Page Seen”.

Not the most elegant solution but I think it will work. Not sure if anybody else has a suggestion as I cant think of anything out the box that would do that.