The payment process could be dramatically improved with a small amount of attention. For one… Allow for the embedding of just the payment process. The current checkout is primarily fit for invoicing and has minimal cold market checkout application. There is no way to markup the description text or place additional images or other information on the checkout page. These limitations dramatically impact conversion rates. We must find an alternative checkout solution until we can make these basic adjustments.
What you need to do is to streamline the steps required to complete a payment, reduce unnecessary fields, and provide clear instructions at each stage. A simplified checkout process can lead to higher conversion rates and a more positive user experience.