Breeze Intelligence Updates: Faster Scoring, Automatic Enrichment, and Early Buyer Detection
In today’s fast-paced business environment, staying competitive requires tools that not only keep up but actively drive growth. If you’re looking to foster transformative growth and empower your team to innovate and improve, you need solutions that eliminate unnecessary complexity and inefficiency while providing a unified view of your customers.
That’s why we’re excited to announce the launch of three powerful new Breeze Intelligence features, unveiled during the Spring Spotlight on April 10: Smart Properties, Conversational Enrichment, and Intent Research.
Let’s explore how these features can transform your business operations.
Smart Properties: Customize Your Data Intelligence
Smart Properties give you the ability to create AI-powered custom properties that automatically gather specific information about companies, adapting to your business needs and empowering your teams to score leads faster and more accurately.
The Value:
- Score leads faster and more accurately with custom data tailored to your business.
- Target and personalize outreach across your website and email marketing.
- Use Smart Properties in workflows, lists, and reports just like any other property.
- Create a unified view of the customer with the key data you need.
Use Cases:
- Score leads based on custom criteria (e.g., “Does this company sell shoes online?”)
- Segment geographically (e.g., “Does this company have offices in Latin America?”)
- Identify partnership opportunities (e.g., “Does this company partner with specific technology vendors?”)
How It Works:
Create a new property. From the Companies index page, add a column, select “Add information with AI,” and enter the prompt for your specific question. The AI will search the web and existing CRM data to automatically populate these fields. You can manage Smart Properties across multiple records at once from the Companies index page.
Smart Properties are now available in public beta. You can access the beta in the Product Updates section of your portal and learn more in this knowledge base article.
Conversational Enrichment: Automate Your CRM Updates
Conversational Enrichment helps create a CRM that stays automatically up to date by extracting and updating valuable contact information from unstructured data in everyday email communications.
The Value:
- Reduce manual data entry and improve accuracy.
- Update and expand CRM records in the background.
- Solve the problem of outdated data that plagues CRMs without requiring additional intervention.
- Ensure customer information remains current and accurate.
Use Cases:
- Email Contact Enrichment: Automatically update contact properties from email signatures.
- Back-to-Office Date Detection: Identify when contacts will return from being out of the office.
- New Contact Extraction: Create new contact records for people mentioned in emails with automatic out-of-office replies.
- Job Change Detection: Alert when contacts have left a company to maintain relationships.
How It Works:
Enable these features in Settings > Data Management > Data Enrichment > Tools. You can choose any combination of the four Conversational Enrichment capabilities. Once enabled, the system runs in the background, continuously improving data quality without any manual effort from your team.
Conversational Enrichment is now available in public beta. You can access the beta in the Product Updates section of your portal and learn more in this knowledge base article.
Intent Research: Identify Leads Sooner Than Ever
While HubSpot’s Visitor Intent functionality identifies companies showing interest by visiting your website (consideration phase), Intent Research detects those exploring relevant topics online before they even reach your site (awareness phase).
The Value:
- Identify potential customers at an earlier stage in their buying journey, often before competitors do.
- Power your strategies with HubSpot’s Intent ecosystem, backed by 250,000 actively engaged websites.
- Expand your total addressable market and create new sales opportunities.
- Engage prospects with relevant messaging aligned with their search interests.
Use Cases:
- Engage accounts at the earliest stages of their buying cycle.
- Identify prospects actively seeking solutions to the problems your company solves.
- Target companies exploring options who haven’t yet visited your website.
- Link Intent Research with Visitor Intent to prioritize the most relevant leads.
- Create automated workflows to add these companies to marketing campaigns.
How It Works:
Go to the Buying Intent page and click the “Research” tab. Add topics directly (here or in the settings tab) or let the system analyze your website content to suggest relevant topics. You can track up to 20 topics per portal. Filter results by research level, visitor intent linkage, target market, and other criteria to find the most promising opportunities. Then, add these companies to your CRM, enroll them in workflows, or take other actions.
Intent Research is now available in public beta. You can access the beta in the Product Updates section of your portal and learn more about how to set up Intent Research in this knowledge base article and how to use it in this knowledge base article.
Transform Your Growth Strategy Today
These three new Breeze Intelligence features represent a significant leap forward in how you can leverage AI to drive growth. Together, they provide the unified customer data, efficiency tools, and market intelligence you need to accelerate growth and stay ahead of the competition.
We’re excited to dive deeper into these features with you.
Join a “Ask Me Anything” session hosted by the HubSpot Community from June 16 to 20, where our product specialists will answer your questions about these new Breeze Intelligence features.
Which feature are you most excited to implement in your business? Let us know in the comments and let’s start a conversation about how these tools can transform your growth strategy.